Tricks of The Trade - A Blog

Somehow I got again into Elvis. His music helps me focusing while working on an apparently infinite number of wireframes for a finance app. Someone said that UI should follow wireframes? Elvis would answer: “Not in the real world, bebe”. Here we are redesigning the same components over and over until we reach perfection. As perfect as Elvis rendition of Moody Blue. Talking about perfection… I found out that Elvis first attempt at singing was with the song Old Shep. Probably his favourite song ever, he sang it throughout his entire career and ALWAYS got it wrong. ALWAYS! There was…

Reading time: 4 minutes.   *Reality check (in the footer) So I went to this event: “Italian Graphic Design – Design and Industry” at the Italian Embassy. I didn’t know what to expect at first but then I was blown away. I asked myself: “What happened to Graphic Design?”. How did we pass from these amazing compositions to the crap we see today? Just pick Pirelli. You look at the above examples of advertising and you would buy them and hang them in your living room. But would you hang today’s Pirelli AD in your home? Exactly. I mean, this is…

I’m listening to these two guys here: ScubaZ. The album sounds very 90s and a bit Boards of Canada here and there. It’s all good stuff so I looked into it a bit more. I can’t find much on the two guys who made this album, just their names: Brian Anger (!) and Johnson Wax. Pretty cool “surnames” guys. This is from 2001. Apparently from UK. It has all the traits of a good break beat album from the late 90s. As usual my eye was caught by the 1950’s quality of the album cover, paired with a truly 90s,…

Reading time: 8 minutes.   First let’s define: “good”. By good I don’t mean “good by MOMA’s standards”, neither “good by your grandma’s standards”. By good I mean: “effective”.   WE ARE TALKING ABOUT IT Despite what we usually believe, any given piece of advertising is not created to please or to entertain us. Any AD campaign’s first goal is always to raise awareness about a product or service. How they do it though is totally of secondary importance. In this case we can say without a doubt that this AD has hit the spot. For example if you search “New…

Reading time: 3 minutes.   |   Illustration: Lorenzo As an immigrant, I sympathize with all the people, all the human beings, that are now suffering and that will suffer from the results of  intolerance, fear, racism and greed. As an immigrant who left his country, his family, his friends, his language and culture to embrace a new land, hoping to improve his life, I understand how it feels to live in constant uncertainty. How it feels lonely in a foreign country and to have to work really hard to prove your value. But that is the life of an immigrant. At…

Reading time: 12 minutes.   |   Illustration: Lorenzo I’m in a cinema watching Rogue One. I’m surrounded by a crowd of dudes in hoodies and FatFace shirts. I look around and I notice that many of those people are not impressed by the movie at all. Actually most of them look like they are queueing up at a Tesco till. Some of them aren’t even really watching the movie but rather just laying on their seats, chucking pop corn at their faces while checking their Facebook feed. So I’m sitting there, and being the busy mind I am, I compare this…