Category: Branding

Reading time: 12 minutes.   |   Illustration: Lorenzo I’m in a cinema watching Rogue One. I’m surrounded by a crowd of dudes in hoodies and FatFace shirts. I look around and I notice that many of those people are not impressed by the movie at all. Actually most of them look like they are queueing up at a Tesco till. Some of them aren’t even really watching the movie but rather just laying on their seats, chucking pop corn at their faces while checking their Facebook feed. So I’m sitting there, and being the busy mind I am, I compare this…