Category: Design Diary

Brexit. London development policies. Reassurance. Tax reduction & enterprise boosts. A classic Tory agenda? While the breakfast meeting with Chief Secretary of Treasury Liz Truss was pleasant, I couldn’t stop thinking about the millions of people that, by living outside London, might never get to see the financial and social rewards that this political approach might bring about. But even this breakfast is politics. SMEs owners are increasing every year and they are becoming a more and more important pool of votes. Today they offer us a breakfast, in 20 years they might offer us gala nights and champagne. (Largely…

Somehow I got again into Elvis. His music helps me focusing while working on an apparently infinite number of wireframes for a finance app. Someone said that UI should follow wireframes? Elvis would answer: “Not in the real world, bebe”. Here we are redesigning the same components over and over until we reach perfection. As perfect as Elvis rendition of Moody Blue. Talking about perfection… I found out that Elvis first attempt at singing was with the song Old Shep. Probably his favourite song ever, he sang it throughout his entire career and ALWAYS got it wrong. ALWAYS! There was…

Reading time: 4 minutes.   *Reality check (in the footer) So I went to this event: “Italian Graphic Design – Design and Industry” at the Italian Embassy. I didn’t know what to expect at first but then I was blown away. I asked myself: “What happened to Graphic Design?”. How did we pass from these amazing compositions to the crap we see today? Just pick Pirelli. You look at the above examples of advertising and you would buy them and hang them in your living room. But would you hang today’s Pirelli AD in your home? Exactly. I mean, this is…