The brand is every business’ most valuable asset. It is not simply a logo, or an idea. A brand is the experience that people have when interacting with your product or service and everything contribute to build it, from people word of mouth to your customer service.
Building a brand in today dynamic market is a continuous process rather than a pit-stop. We work with brands applying the agile process used in user experience design. Through this iterative process the brand starts light on its feet and by testing, measuring and refining, it’s then possible to let the brand grow in the most effective direction for the business.
Even though a brand it’s not just a logo or a layout, your audience will remember their experience and they will link it to those visual aspect of your brand. That’s why is so important not only to build solid brand foundations and develop them through an agile process, but it’s also important to craft each visual asset in the best way possible, because that’s what people will ultimately remember.
Each brand is a like a living creature and it needs to adapt to different kind of environments.
Building a brand or working on an existing one should always be a seamless online-offline process. While technology is blurring more and more the line between these two worlds, for someone it’s still an habit to think about offline and online like two separate entities.
All of your customers instead will expect to have a pleasant, efficient, structured and reliably seamless experience while interacting with your brand. Both online and offline.
Ideally, you shouldn’t be able to tell where your brand is communicating online or not. To achieve that we usually prefer to work on the UX of the brand’s website or app directly, so that we can guarantee the highest brand effectiveness possible.
With literally thousands of potential channels and media available, keeping the bigger picture in mind is fundamental to a brand survival and performance.