3M – Command Strips TV Commercial


Art Direction and Design for 3M TV Commercial

Command strips are one of 3M most beloved products, especially among young families.

For the art direction of this TV Ad, we played with the theme “life changes”, turning life’s unexpected twists and turns into a beautiful family story.

Using the picture frame as the fil rouge to this particular family life’s history, we transformed Command Strips into a symbol of positive change and evolution. The stop motion video was created by the amazingly talented team at The Mill – London.