Down Under Cafè

Space Planning, Branding and Interior Design for Down Under Cafè.

Down Under Cafè is an iconic cafè and lounge bar in Milan, Italy.

Before becoming a successful brand, and just six months before its opening day, the cafè didn’t have a brand, an audience nor a location.

Starting from planning the cafè physical space with the support of an architecture firm, I have developed DUC’s brand, interiors and online presence.

The Down Under Cafè is now in its sixth successful year of business. It holds an enviable 4.5 stars rating on Tripadvisor and Foursquare, as well as being one of the most iconic cafes and lounge bars in Milan.