Hatch Banking

Creative Direction and UX Lead for Hatch Bank

Hatch is a digital bank that offers services and financial tools specifically for self-employed and SMEs based in the United Kingdom.

Creating a brand for a bank can be a challenge, so we started the process with an in-depth market and audience analysis. Once we built the foundation of the brand’s mission, characteristics and tone of voice, we moved into the design phase.

For Hatch Group I have led the creation, design and implementation of the brand identity, as well as led their amazing in-house team of designer and developers in the release to the public of their first app.

Hatch’ new look, its relateable tone-of-voice and its user-friendly app played a massive role in the success of this brand.