Creative Direction and Design for RES Group Europe
RES Group is a leading company in the European IT market. They develop hardware, networks as well as dedicated software for corporate companies in the financial and banking industry.
After more than thirty years on the market, the company needed to reposition itself in order to communicate with their new target audience (tech companies and startups based in the US), while retaining their historic customer base of corporate financial companies based in the EU.
I directed their complete rebrand, taking care especially of their employer branding spanning more than 6 internal sub-companies. I have designed their new visual identity, covering from marketing materials to metal stamps for server racks.
RES Group’ new brand, online presence and employer branding was a success, receiving media coverage from trade magazines and praise from clients and employees alike.