Sherlock Holmes Tea Collection

Creative Direction and Design for Sherlock Holmes Tea Collection.

RB is a brand established in 1985 and it is mainly known for importing FMCG products and re-brand them for the European market.

One of their latest endeavours was to establish a new brand of luxury teas for the UK market. Having to compete against niche and established brands, in speciality stores and online, we created an identity that would be immediately recognisable for its name, logo and visuals.

Suggesting a rather meditative and quiet atmosphere, the brand walks in the footsteps of one of Great Britain’s most treasured fictional investigators: Sherlock Holmes.

For this brand, I have designed the logo and the packaging, as well as directed the creation of the brand’s online and offline presence.