Starbucks & POD Food Cobranding

Art Direction and Design for Starbucks & POD

Growing interest, in healthier lunch options at Starbucks caf├Ęs in London, prompted a collaboration between POD food and Starbucks.

This co-branding allowed a number of Starbucks stores in London to sell POD healthy food-to-go options, alongside classic Caramel Macchiato and Frappuccino options.

In collaboration with Starbucks’s Seattle marketing and design team, I created and developed art direction, design routes, brand assets and offline/online campaigns that promoted Starbucks+POD options across London.

The response to Starbucks’ proposal of healthier food options received very positive feedback, turning what has started as an experiment into a three-year collaboration between the two restaurant chains.